SNEWS Outdoor Industry Jobs, Fitness Industry Jobs and Careers
SNEWS Outdoor Jobs and Careerss #
The Outdoor Industry & Fitness Industry Job Marketplace
In Partnership With
#
Home Resources About Us Contact Site Map Newsletter   Help
                                 
#
 
Sign In
My Profile
My Account Info
My Favorite Jobs
My Resumes
Search Jobs Now!
Company Profiles

    Jobs Last Updated
Today
Past 7 days
Past 30 days
Anytime
    USA State or
Canadian Province
California
Colorado
Florida
Georgia
Illinois
Indiana
Maryland
Massachusetts
Michigan
Minnesota
Montana
Nebraska
New Jersey
New York
North Carolina
Oklahoma
Oregon
Pennsylvania
South Carolina
Tennessee
Texas
Utah
Washington
Wisconsin
    Country
New York State, United States
    Job Categories
Account Executive
Accounting
Admin/Clerical
Computer - Information Technology
Computer - Programmer
Customer Service
Design - Accessories
Design - Apparel
Design - Engineer
Design - Graphic
Design - Product
Design - Web
Editorial-Video-Photo
Events
Finance
Guide
Instructor
Management
Management - Executive
Management - Product
Management - Sales
Management - Team
Marketing
Merchandising
Operations
Public Relations
Purchasing
Retail - Management
Retail - Mechanic
Retail - Sales
Sales - Company Rep
Sales - Inside
Social Media
Tech Rep
Warehouse
    Jobs By Company
Advanced Sports, Inc.
Adventure Sports Journal
Amer Sports
Atlanta Cycling.
Backroads
Backroads
BIC Sport North America
BioLite
Brothers & Company
Cabela's
Cane Creek Cycling Components
Confidential Company
Dick's Sporting Goods.
Eagles Nest Outfitters
ExOfficio
Far Bank Enterprises
Fitn
Florida Gun Exchange
Grand Trunk
Great Trango Holdings, Inc
Head Rush Technologies
HNH Fitness
Hydrapak
Jamis Bicycles
Jenson USA
Johnson Outdoors Gear, Inc.
Kinsey's
Kirkwood Mountain Resort
Kuhl Clothing
Lodge Manufacturing
Marmot Mountain, LLC
McCarthy HR Consulting / NASGW
Mountain Hardwear
Mountain to Sound Outfitters
Mountainman Outdoor Supply Company
Osprey Packs, Inc.
Palo Alto Bicycles
Patagonia
Pedigree Ski Shop
Retail Concepts Inc., d.b.a. Sun & Ski
SealSkinz
Shock Doctor Sports
Simms Fishing Products
SmartEtailing
St. Croix of Park Falls Ltd.
Sympatex Technologies, Inc.
The Merry Sales Co
Think Tank Photo, Inc. and MindShift, LLC
Trek Travel
Ute Mountaineer
Vail Resorts Retail
VF Outdoor
W.L. Gore
Westfield Outdoors
Winter Park Resort
    Lines Available
 
Backroads
Job Title: Communications Specialist
Industry Sector: Bike, Other, Outdoor
Job Categories: Marketing
Public Relations

 Contact Information
 
Company Name: Backroads
  Address: 801 Cedar Street
Berkeley, CA 94710
United States
  Web Site: http://www.backroads.com

Job Description
Share |


The Position: Communications Specialist

ABOUT BACKROADS
Backroads, the world’s #1 active travel company, develops and runs first-class bicycling, walking and multisport vacations around the world. Our mission is to provide total guest satisfaction and superior results in all we do.  Visit us at www.backroads.com.

Day one. Step into the Backroads offices. You’ll be greeted by a creative, guest-focused, fun, fast-paced atmosphere. Working here, you’ll be on a team of bright and motivated individuals who share a common aim—to treat our guests to a total unforgettable experience in a style of travel that is unparalleled in the travel industry.

So what makes us Backroads? Many wonderfully unique things, including:
• Our open work environment
• We work hard and play hard
• Company-organized outings, including annual staff rides, events and volunteer days
• Great travel and gear perks
• Vibrant startup atmosphere, yet the stability of being part of profitable 34-year old company
• Opportunities to grow
• A diverse and all-inclusive culture

PURPOSE OF JOB
The Communications Specialist will be responsible for creating content via a variety of media to effectively tell the overall Backroads brand story on our external website, various social media channels and our extranet.

MAJOR DUTIES AND RESPONSIBILITIES
• Supporting the Marketing Communications Manager, the Communications Specialist will work on creating multiple stories simultaneously for a wide range of internal and external customers.
• This role will also be responsible for working with all levels of management, will lead communication projects independently as well as work collaboratively within a team structure, assist in tracking and reporting impact of online communications, and managing web site and blog updates, working with content owners and web design team.
• Strategize with Company Founder & President, VP of Marketing, and Marketing Communications Manager on high-level company messaging.
• Craft broad company messages for a variety of communications that reflect our unique approach to travel and position Backroads as the leader in the market for each segment we operate in.
• Create special web, email and Facebook features, e.g. staff and trip leader profiles, blog postings, etc.
• Develop and maintain relationships with journalists, publications and websites with the highest potential to generate inquiries.
• Develop compelling, timely publicity angles, positioning Backroads as the active travel leader and keeping media current on new developments.
• Contribute content to monthly e-mail newsletters.
• Assist in the creation of the press release schedule and write all press releases.
• Oversee updating of the media database, including e-mail contacts.
• Serve as primary information resource for all media.
• Assist Quality with guest communication as needed.
• Edit and proofread as needed.
• Other duties as necessary and assigned.

KNOWLEDGE AND ABILITIES
• Excellent copywriting, copyediting and proofreading skills (familiarity with Chicago Manual of Style desirable).
• 3-5 years of progressively increasing communications skills and demonstrated success. Demonstrated ability in writing for specific media, e.g, emails, social media, web.
• Superior oral communication skills.
• Ability to build relationships on behalf of the editorial function as a trusted advisor with individuals from all levels within the organization.
• Strong attention to detail. Ensures accuracy of communications and their delivery.
• Ability to work in a team environment across business areas and regions; build and maintain a network of internal and external relationships and sources.
• Ability to work in a fast-paced environment and remain focused, objective and effective under pressure.
• Ability to use social media channels effectively.
• Ability to plan and execute an interview. Video skills a plus.
• Ability to handle sensitive and confidential information.
• Innovative – ability to research and propose effective solutions.
• Skilled at planning, project management, time management and decision-making.
• Proficiency in Microsoft Outlook, PowerPoint, Excel and working with html.
• Marketing background and knowledge of online marketing desirable.
• Travel industry experience preferred.
• Ability to lift 30 lbs.

Competitive salary plus excellent benefits package including comprehensive medical, dental and vision insurance, 401(k) with employer match, flex plan, generous time-off and travel benefits, commuter incentive programs, etc. Backroads promotes work/life balance, and offers a fun, casual work environment.

To apply, please email your cover letter, resume and two original pieces of writing, including one about a Backroads destination of your choice, to staffing@backroads.com with the subject line “Communications Specialist-OIJ” or by fax to (510) 292-2793, Attn: HR/Communications Specialist. No phone calls please.


Position Type: Full Time
Employee May Telecommute: No
Country: United States
Job seekers must live within: No preference
Required to Relocate:
Willing to Travel:
Required Experience Required: 3-5 years

E-mail: staffing@backroads.com

Apply for this job    Back to search    Add to favorites

New Search:
 
© 2014 www.outdoorindustryjobs.com. All rights reserved.

Site Map   |   Home   |   JobSeeker Sign In   |   Employer Sign In   |   About Us   |   Contact Us   |   Help   |   Career Tools
Outdoor Industry Resources   |   Bicycle Industry Resources   |   Snow Sport Industry Resources   |   Action Sports Industry Resources
Hunting / Shooting Industry Resources   |   Fishing Resources   |   Fitness Resources   |   Privacy Policy