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Job Title: Communications Specialist
Industry Sector: Bike, Other, Outdoor
Job Categories: Marketing
Public Relations

 Contact Information
Company Name: Backroads
  Address: 801 Cedar Street
Berkeley, CA 94710
United States
  Web Site:

Job Description
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The Position: Communications Specialist

Backroads, the world’s #1 active travel company, develops and runs first-class bicycling, walking and multisport vacations around the world. Our mission is to provide total guest satisfaction and superior results in all we do.  Visit us at

Day one. Step into the Backroads offices. You’ll be greeted by a creative, guest-focused, fun, fast-paced atmosphere. Working here, you’ll be on a team of bright and motivated individuals who share a common aim—to treat our guests to a total unforgettable experience in a style of travel that is unparalleled in the travel industry.

So what makes us Backroads? Many wonderfully unique things, including:
• Our open work environment
• We work hard and play hard
• Company-organized outings, including annual staff rides, events and volunteer days
• Great travel and gear perks
• Vibrant startup atmosphere, yet the stability of being part of profitable 34-year old company
• Opportunities to grow
• A diverse and all-inclusive culture

The Communications Specialist will be responsible for creating content via a variety of media to effectively tell the overall Backroads brand story on our external website, various social media channels and our extranet.

• Supporting the Marketing Communications Manager, the Communications Specialist will work on creating multiple stories simultaneously for a wide range of internal and external customers.
• This role will also be responsible for working with all levels of management, will lead communication projects independently as well as work collaboratively within a team structure, assist in tracking and reporting impact of online communications, and managing web site and blog updates, working with content owners and web design team.
• Strategize with Company Founder & President, VP of Marketing, and Marketing Communications Manager on high-level company messaging.
• Craft broad company messages for a variety of communications that reflect our unique approach to travel and position Backroads as the leader in the market for each segment we operate in.
• Create special web, email and Facebook features, e.g. staff and trip leader profiles, blog postings, etc.
• Develop and maintain relationships with journalists, publications and websites with the highest potential to generate inquiries.
• Develop compelling, timely publicity angles, positioning Backroads as the active travel leader and keeping media current on new developments.
• Contribute content to monthly e-mail newsletters.
• Assist in the creation of the press release schedule and write all press releases.
• Oversee updating of the media database, including e-mail contacts.
• Serve as primary information resource for all media.
• Assist Quality with guest communication as needed.
• Edit and proofread as needed.
• Other duties as necessary and assigned.

• Excellent copywriting, copyediting and proofreading skills (familiarity with Chicago Manual of Style desirable).
• 3-5 years of progressively increasing communications skills and demonstrated success. Demonstrated ability in writing for specific media, e.g, emails, social media, web.
• Superior oral communication skills.
• Ability to build relationships on behalf of the editorial function as a trusted advisor with individuals from all levels within the organization.
• Strong attention to detail. Ensures accuracy of communications and their delivery.
• Ability to work in a team environment across business areas and regions; build and maintain a network of internal and external relationships and sources.
• Ability to work in a fast-paced environment and remain focused, objective and effective under pressure.
• Ability to use social media channels effectively.
• Ability to plan and execute an interview. Video skills a plus.
• Ability to handle sensitive and confidential information.
• Innovative – ability to research and propose effective solutions.
• Skilled at planning, project management, time management and decision-making.
• Proficiency in Microsoft Outlook, PowerPoint, Excel and working with html.
• Marketing background and knowledge of online marketing desirable.
• Travel industry experience preferred.
• Ability to lift 30 lbs.

Competitive salary plus excellent benefits package including comprehensive medical, dental and vision insurance, 401(k) with employer match, flex plan, generous time-off and travel benefits, commuter incentive programs, etc. Backroads promotes work/life balance, and offers a fun, casual work environment.

To apply, please email your cover letter, resume and two original pieces of writing, including one about a Backroads destination of your choice, to with the subject line “Communications Specialist-OIJ” or by fax to (510) 292-2793, Attn: HR/Communications Specialist. No phone calls please.

Job Location: Berkeley, CA
Country: United States
Position Type: Full Time
Employee May Telecommute: No
Job seekers must live within: No preference
Required to Relocate:
Willing to Travel:
Required Experience Required: 3-5 years


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