SNEWS Outdoor Industry Jobs, Fitness Industry Jobs and Careers
SNEWS Outdoor Jobs and Careerss #
The Outdoor Industry & Fitness Industry Job Marketplace
In Partnership With
#
Home Resources About Us Contact Site Map Newsletter   Help
                                 
#
 
Sign In
My Profile
My Account Info
My Favorite Jobs
My Resumes
Search Jobs Now!
Company Profiles

    Jobs Last Updated
Today
Past 7 days
Past 30 days
Anytime
    USA State or
Canadian Province
Alaska
Arizona
California
Colorado
Connecticut
Florida
Georgia
Idaho
Illinois
Indiana
Massachusetts
Michigan
Minnesota
New Jersey
New York
North Carolina
Oklahoma
Pennsylvania
South Carolina
Texas
Utah
Vermont
Virginia
Washington
Wisconsin
    Country
    Job Categories
Account Executive
Admin/Clerical
Computer - Information Technology
Computer - Programmer
Customer Service
Design - Accessories
Design - Apparel
Design - Engineer
Design - Graphic
Design - Product
Design - Web
Editorial-Video-Photo
Events
Finance
Guide
Human Resources
Management
Management - Executive
Management - Product
Management - Sales
Management - Team
Marketing
Merchandising
Operations
Production - Apparel
Production - Print
Public Relations
Purchasing
Retail - Management
Retail - Mechanic
Retail - Sales
Sales - Company Rep
Sales - Inside
Social Media
Tech Rep
Warehouse
    Jobs By Company
123Mountain
Action Bicycle USA
Advanced Sports, Inc.
Alaska Bicycle Tours (Sockeye Cycle Co.)
Amer Sports
American Recreation Products.
Atlanta Cycling.
Backroads
Backroads
Bemis Associates
Bergans of Norway
BIC Sport North America
Brothers & Company
Cane Creek Cycling Components
Cascade Designs
Confidential Company
Contrada Bikes
Cycling Sports Group, Inc
D6 Sports, Inc.
Dick's Sporting Goods.
Eddie Bauer
Endura
ExOfficio
Fitletic Sports LLC
Free-Flite Bicycles
Girl Scout Council of the Nation's Capital
Grand Trunk
Great Trango Holdings, Inc
GU Energy Labs
Higher Gear
Hydrapak
Jenson USA
Klean Kanteen
Kuhl Clothing
LA Police Gear
Minox USA
Moosejaw Mountaineering
Mountain Hardwear
MYLAPS Sports Timing
Osprey Packs, Inc.
Outdoor Tech
Patagonia
Pedigree Ski Shop
Pivot Cycles
Princeton Tec
Pro Bike Supply
Probar LLC
Purely Custom
Quality Bicycle Products
Retail Concepts Inc., d.b.a. Sun & Ski
Silverton Mountain
Skirack, Inc.
SmartEtailing
Specialized Bicycle Components
Sport Manufacturing Group
Superfeet Worldwide, Inc.
TomTom
Trek Bicycle Corporation
Trek Travel
Ute Mountaineer
Vail Resorts Retail
VF Outdoor
WizWheelz Inc.
X1 Consulting, LLC
    Lines Available
 
DeLorme+
Job Title: Retail Marketing & Brand Experience Specialist
Industry Sector: Fishing, Hunting/Shooting, Outdoor, Snow
Job Categories: Marketing
Merchandising
Sales - Company Rep

 Contact Information
 
Company Name: DeLorme
  Address: 2 DeLorme Drive
Yarmouth, ME 04096
United States
  Company Phone: 207-846-7153
Web Site: http://www.delorme.com/

Job Description
Share |


The Position: Retail Marketing & Brand Experience Specialist

General Summary    

Responsible for shaping and driving our brand presence in the retail environment, the Channel Marketing and Brand Experience Specialist will manage the overall creative development, layout, and messaging strategy of the inReach and Atlas product lines. This individual will work closely with internal partners and external agencies including brand, product marketing, and research, in order to deliver winning POP, merchandising and packaging solutions that raise awareness, drive interest, educate retail staff and ultimately increase product sales. He/she will work with our internal marketing staff, marketing agency, and sales teams to address customer needs, translating product features into real customer benefits and implemented in the retail environment with winning messaging and visual strategies.

 Job Responsibilities

  • Ensures the implementation of our POP/merchandising/promotion program and integrity of product presentation and brand standards in the retail environment in order to provide the best customer experience
  • Coordinates and drives our national efforts to train and motivate retailer staff to more effectively sell our flagship product inReach
  • Contributes to the POP/merchandising and packaging development process by translating shopper insights into engaging creative and messaging
  • Manage POP/merchandising-related projects with the company's marketing agency and other external partners to meet deadlines and budget parameters
  • Collaborates with sales staff, internal and external partners to develop and implement new retail strategies for attracting and engaging customers, including local events and in-store brand experience opportunities
  • Coordinates efforts with our sales teams to ensure retailer compliance and participation in in-store promotions, including the use of POP/merchandising materials and rebate programs
  • Develop, implement, measure and report out on a retail brand experience and brand promotion plan

 Required Skills

  • Must have a minimum of 5 years of hands-on experience in channel marketing, merchandising or brand experience development for a consumer retail product.
  • Experience managing both internal and external (agency) resources and budgets.
  • Consumer marketing experience, specifically in the areas of: brand experience creation, message and creative development, consumer behavior, creative packaging, brand strategy, marketing plan development, execution and post-analysis.
  • Strong project management skills—experience overseeing complex projects; highly organized, detail-oriented.
  • Ability to collaborate and works well within team; effectively communicate and partner with all business groups including marketing, PR, product development, and sales.
  • Strong ability to influence multiple stakeholders at all levels of the organization.
  • Excellent written, verbal, and interpersonal communication skills.
  • Strong analytical skills and results orientation.
  • Proven experience and passion to foster strong relationships (internal and external) to drive business results.
  • Ability to develop original processes and demonstrate effective project management skills to drive execution cross-functionally across all retail environments.
  • Demonstrated track record where he/she has operated independently and efficiently to manage multiple priorities and projects simultaneously.
  • Strong analytical and problem solving mindset with clear examples of using data for target setting, measurement
  • High energy, creativity and a passion for brand communications in a retail environment is required.
  • A moderate level of experience using graphic design programs is a plus, including Adobe InDesign and Photoshop.
  • Bachelor’s degree in marketing, communications, public relations, advertising or a related field and at least five years of demonstrated experience in the essential job duties.


Position Type: Full Time
Employee May Telecommute: No
Country: United States
Job seekers must live within: 25 miles
Required to Relocate: No
Willing to Travel: Yes
Required Experience Required: 3-5 years

E-mail: jobs@delorme.com

Apply for this job    Back to search    Add to favorites

New Search:
 
© 2014 www.outdoorindustryjobs.com. All rights reserved.

Site Map   |   Home   |   JobSeeker Sign In   |   Employer Sign In   |   About Us   |   Contact Us   |   Help   |   Career Tools
Outdoor Industry Resources   |   Bicycle Industry Resources   |   Snow Sport Industry Resources   |   Action Sports Industry Resources
Hunting / Shooting Industry Resources   |   Fishing Resources   |   Fitness Resources   |   Privacy Policy