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| Job Title: | Marketing Manager |
| Industry Sector: | Outdoor |
| Job Categories: | Marketing
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The Position: Marketing Manager
The Sierra Designs Marketing Manager develops and executes the annual marketing plan, ensuring consistent excellence and seamless coordination of the marketing message within the planned budget. The Marketing Manager ensures that the brand voice is consistent across all communication vehicles by coordinating the efforts of in-house and outside communication teams.
Responsibilities:
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Develop the annual Marketing Plan and budget -
Ensure consistent execution of the SD brand message and voice -
Manage execution of the Marketing Plan, specifically the coordination between the SD product team, internal marketing team, and outside marketing services. -
Research, interview and recommend outside marketing services partners. -
Manage execution of all aspects of the SD trade shows -
Manage execution of all aspects of SD collateral (workbooks, packaging, etc.) -
Manage SD Ambassador and Expedition support, and other brand sponsorship programs -
Minor copy writing -
Media buying
Qualifications:
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3-5 years of marketing management experience, preferably in the outdoor or related industry -
Passion for backpacking and the outdoors is a plus -
Bachelor Degree in Marketing or related field preferred -
Work under pressure in a fast paced environment -
Ability to simultaneously plan, organize and execute a wide variety of projects is essential -
Creative, out of box thinking a must.
Position Type: Full Time
Employee May Telecommute: No
Country: United States
Willing to Relocate: Yes
Willing to Travel: Yes
Minimum Experience Required: 3-5 years
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