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Optrix%2C+Inc%2E
Job Title: Marketing Director
Industry Sector: Action, Bike, Fishing, Fitness, Hunting/Shooting, Other, Outdoor, Snow
Job Categories: Marketing

 Contact Information
 
Company Name: Optrix, Inc.
  Address: 15 Woodland Drive, Suite B
San Rafael, CA 94901
United States
  Company Phone: 415.200.2700
Web Site: http://www.optrix.com

Job Description
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The Position: Marketing Director

Director of Marketing – Optrix Inc.


Optrix, a world leader in action sports video cases for iPhone, is looking for a Director of Marketing. This small but rapidly growing company is based in Marin County, California.

 

Position will be reporting directly to the CEO. This will be a very hands-on and multifaceted role in a start-up environment. Applicant would ideally possess an entrepreneurial nature, start-up/small company experience, and will need to be able to work independently with little oversight.

 

RESPONSIBILITIES

  • Design, execute and manage marketing plan, teams and budget 
  • Grow online social media presence and user base i.e. Facebook likes, Twitter followers, etc
  • Manage and oversee website content, creation, and promotions 
  • Create and manage PR relationships, contests, and grass roots marketing 
  • Lead the creation and execution of marketing programs and strategies to generate online sell-through
  • Create and maintain marketing and sales collateral (adhering to style guides) for internal and external use
  • Develop protocol for media asset storage and sharing, work with team to schedule video and photo shoots to keep the pipeline filled 
  • 1 new video review per week
  • 1 new text review per week
  • Multiple new FB/Twitter posts per day
POSITION DETAILS
  • Position will be located in our San Rafael office
  • Some travel required
  • We are a small but fun group with the excitement of a rapidly growing company

 

COMPENSATION 

  • Salary
  • Stock Options


JOB REQUIREMENTS:

  • 5+ years of marketing experience
  • Strong knowledge of social media and social media marketing
  • Strong knowledge or participation in action sports is a bonus
  • Experience in “outdoor sports” industry encouraged
  • Experience in the mobile space a plus


EDUCATIONAL REQUIREMENTS

  • Bachelors Degree in Business/Marketing, or relevant mix of education and experience 


Position Type: Full Time
Employee May Telecommute: No
Country: United States
Job seekers must live within: No preference
Required to Relocate: Yes
Willing to Travel: Yes
Required Experience Required: 5-7 years


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