SNEWS Outdoor Industry Jobs, Fitness Industry Jobs and Careers
SNEWS Outdoor Jobs and Careerss #
The Outdoor Industry & Fitness Industry Job Marketplace
In Partnership With
#
Home Resources About Us Contact Site Map Newsletter   Help
                                 
#
 
Sign In
My Profile
My Account Info
My Favorite Jobs
My Resumes
Search Jobs Now!
Company Profiles

Full-Time Jobs
Part Time/Seasonal Jobs
Telecommute Jobs
Senior-Level Jobs
Independent Rep Positions
    Jobs Last Updated
Today
Past 7 days
Past 30 days
Anytime
    USA State or
Canadian Province
Alabama
Alaska
Alberta
Arizona
Arkansas
British Columbia
California
Colorado
Connecticut
Delaware
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Manitoba
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Brunswick
New Hampshire
New Jersey
New Mexico
New York
Newfoundland
North Carolina
North Dakota
Nova Scotia
Ohio
Oklahoma
Ontario
Oregon
Pennsylvania
Prince Edward Isle
Quebec
Rhode Island
Saskatchewan
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
Washington D.C.
West Virginia
Wisconsin
Wyoming
    Country
New Zealand
    Job Categories
Account Executive
Accounting
Computer - Information Technology
Customer Service
Design - Accessories
Design - Apparel
Design - Engineer
Design - Product
Design - Web
Education - Outdoor
Events
Guide
Instructor
Management
Management - Executive
Management - Product
Management - Sales
Management - Team
Marketing
Merchandising
Operations
Outdoor Education
Public Relations
Retail - Management
Retail - Mechanic
Retail - Sales
Sales - Company Rep
Sales - Inside
Social Media
Tech Rep
Warehouse
    Jobs By Company
ABUS Mobile Security, Inc.
Amer Sports
America Hiking Society
At Height LLC
Baltimore Chesapeake Bay Outward Bound School
Birkenstock USA LP
CatEye America
Confidential Company
Cycling Sports Group
Endura
ExOfficio
Giant Bicycle, Inc.
Guerrilla Gravity
Hawke Sport Optics
Hawley, LLC
Klean Kanteen
LXV Outdoor Inc.
Macpac Ltd
Marmot.
O.A.R.S.
Petzl America
Prince William Sound College
ProBar llc
Raleigh Electric
Sea to Summit
Seattle Sports
Shimano American Corporation
Signature Products Group
Sitka Gear
SmartEtailing
Spyderco
Sunice Inc.
Superfeet Worldwide, Inc.
TICA USA, INC
Todson
Topo Athletic
Trails 2000
Trek Travel
VBT Bicycling and Walking Vacations
VF Outdoor
 
Johnson+Outdoors+Gear%2C+Inc%2E
Job Title: Brand Manager
Industry Sector: Outdoor
Job Categories: Management - Product

 Contact Information
 
Company Name: Johnson Outdoors Gear, Inc.
  Address: 625 Conklin Road
Binghamton, NY 13903
United States
  Company Phone: 607-779-2200
Web Site: http://www.johnsonoutdoors.com

Job Description
Share |


The Position: Brand Manager

Jetboil, Inc., part of the Johnson Outdoors family of brands, is seeking a candidate with strong outdoor market understanding and technical capability for its Brand Manager position. Jetboil is the premier brand in portable cooking technologies enabling consumers to have hot food and drink on the go.  This is an exciting growth opportunity for a strategically focused and hands-on, detail-oriented candidate..

Role Scope and Responsibilities:

§ Direct and execute product line strategies for Jetboil products and be the internal voice of the customer.

§ Identify new product opportunities and shepherd them from concept to launch

§ Monitor market share, user feedback, and competitive offerings, provide input on pricing, and coordinate positioning and functional changes through the product’s life cycle.

§ Responsible for establishing quality standards based on consumer expectations.

§ Manage early consumer testing programs for new product during the development stage

§ Develop and execute marketing strategies including catalog, packaging, web, trade shows, advertising, sales collateral, merchandising materials, etc.



Essential Job Functions:

§ Create long range and near term product /launch business plans to drive sales and market share growth

§ Develop and implement a product positioning strategy vis-à-vis other Jetboil products and competitive offerings.

§ Effectively work and communicate in a cross functional fashion to manage product development programs

§ Monitor product sales and functional performance through the lifecycle, proposing changes in functionality, pricing, packaging, and positioning as necessary.

§ Work with end-users, market data, product development, and production to identify, quantify, and prioritize new product ideas and initiatives for core outdoor and adjacent markets. Present actionable data to the product development team for approval and scheduling of selected initiatives.

§ Compile, analyze and evaluate end user feedback from a variety of sources including on-line reviews/ratings, surveys/intercepts and warranty returns.

§ Convert the results of end user feedback into established quality standards.

§ Work with the Manufacturing Process Engineer to ensure that the action elements of the Quality Management System are effectively implemented

§ Develop and manage the consumer testing and feedback program for new products during their development stage

§ Work with user groups and retail partners, buyers and end-users to refine concepts and prototypes. Methods may include interviews, surveys, user intercepts, and focus groups.

§ Produce & maintain instruction sheets required for products and coordinate translations.

§ Develop the marketing brief and implementation for packaging and promotional materials design, including website and instructional video.

§ Provide input to sales and marketing and PR in developing and implementing a plan for the effective launch of new products, including trade show events, press releases, dealer communications, etc.

 &nbs

Job Location: Manchester, NH
Country: United States
Position Type: Full Time
Employee May Telecommute: No
Job seekers must live within: No preference
Required to Relocate: Yes
Willing to Travel: Yes
Required Experience Required: 5-7 years

E-mail: selewis@johnsonoutdoors.com

Apply for this job    Back to search    Add to favorites

New Search:
 
© 2014 www.outdoorindustryjobs.com. All rights reserved.

Site Map   |   Home   |   JobSeeker Sign In   |   Employer Sign In   |   About Us   |   Contact Us   |   Help   |   Career Tools
Outdoor Industry Resources   |   Bicycle Industry Resources   |   Snow Sport Industry Resources   |   Action Sports Industry Resources
Hunting / Shooting Industry Resources   |   Fishing Resources   |   Fitness Resources   |   Privacy Policy