SNEWS Outdoor Industry Jobs, Fitness Industry Jobs and Careers
SNEWS Outdoor Jobs and Careerss #
The Outdoor Industry & Fitness Industry Job Marketplace
In Partnership With
#
Home Resources About Us Contact Site Map Newsletter   Help
                                 
#
 
Sign In
My Profile
My Account Info
My Favorite Jobs
My Resumes
Search Jobs Now!
Company Profiles

    Jobs Last Updated
Today
Past 7 days
Past 30 days
Anytime
    USA State or
Canadian Province
Alabama
Alaska
Alberta
Arizona
Arkansas
British Columbia
California
Colorado
Connecticut
Delaware
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Manitoba
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Brunswick
New Hampshire
New Jersey
New Mexico
New York
Newfoundland
North Carolina
North Dakota
Nova Scotia
Ohio
Oklahoma
Ontario
Oregon
Pennsylvania
Prince Edward Isle
Quebec
Rhode Island
Saskatchewan
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
Washington D.C.
West Virginia
Wisconsin
Wyoming
    Country
Canada
    Job Categories
Account Executive
Accounting
Admin/Clerical
Computer - Information Technology
Computer - Programmer
Customer Service
Design - Accessories
Design - Apparel
Design - Engineer
Design - Graphic
Design - Product
Editorial-Video-Photo
Education - Outdoor
Events
Finance
Guide
Instructor
Legal
Management
Management - Product
Management - Sales
Management - Team
Marketing
Merchandising
Operations
Production - Apparel
Public Relations
Purchasing
Retail - Management
Retail - Mechanic
Retail - Sales
Sales - Company Rep
Sales - Inside
Tech Rep
Warehouse
    Jobs By Company
Alpine Hut Inc.
Amer Sports
Arborwear
Boating in DC
Buff USA
Camaro USA LLC
Cannondale
Carmichael Training Systems, Inc.
CEP Compression
Cgear Sandree
CityCycle
Clean Bottle
Club Ride Apparel
Coastline Cyclery
Columbia Sportswear
Confidential Company
Country Ski & Sport Inc.
Craghoppers
Crocs
Eagle Creek
Endura
Exped
Folsom Bike/TownCenter Bike
Frank's Sport Shop
Granite Gear LLC.
Hawley, LLC
Head Rush Technologies
Highland Mountain Bike Park
Highland Trading Co, Inc Sportube
Hydrapak
Hydro Flask
Klean Kanteen
KNS Reps
KUHL
Liberty Mountain
Louis Garneau Sports inc.
LOWA Boots LLC
Mountain Hardwear
Nite Ize
North Sports
On Inc.
Orange Mud
Palm Springs Cyclery
Palo Alto Bicycles
Paragon Sports
Patagonia
PRADCO Outdoor Brands
Quality Bicycle Products
Rack & GO LLC
Rack N Road - Car Rack & Hitch Superstores
Rechargeable Power Energy
Rightline Gear
Row Brands
Sherpa Adventure Gear.
Simms Fishing Products
Ski Country Sports
Spyderco
Sturtevants Sun Valley
TCO Fly Shop
The Bicycle Pro Shop
The NPD Group
The Racery
Title Nine
Trek Bicycle Corporation
Trek Bicycle Stores USA
Trek Travel
Triple Aught Design
Ute Mountaineer
VF Outdoor
Vista Outdoor
Winter Park Resort
Yucaipa Bike Center
    Lines Available
 
Johnson+Outdoors+Gear%2C+Inc%2E
Job Title: Brand Manager
Industry Sector: Outdoor
Job Categories: Management - Product

 Contact Information
 
Company Name: Johnson Outdoors Gear, Inc.
  Address: 625 Conklin Road
Binghamton, NY 13903
United States
  Company Phone: 607-779-2200
Web Site: http://www.johnsonoutdoors.com

Job Description
Share |


The Position: Brand Manager

Jetboil, Inc., part of the Johnson Outdoors family of brands, is seeking a candidate with strong outdoor market understanding and technical capability for its Brand Manager position. Jetboil is the premier brand in portable cooking technologies enabling consumers to have hot food and drink on the go.  This is an exciting growth opportunity for a strategically focused and hands-on, detail-oriented candidate..

Role Scope and Responsibilities:

§ Direct and execute product line strategies for Jetboil products and be the internal voice of the customer.

§ Identify new product opportunities and shepherd them from concept to launch

§ Monitor market share, user feedback, and competitive offerings, provide input on pricing, and coordinate positioning and functional changes through the product’s life cycle.

§ Responsible for establishing quality standards based on consumer expectations.

§ Manage early consumer testing programs for new product during the development stage

§ Develop and execute marketing strategies including catalog, packaging, web, trade shows, advertising, sales collateral, merchandising materials, etc.



Essential Job Functions:

§ Create long range and near term product /launch business plans to drive sales and market share growth

§ Develop and implement a product positioning strategy vis-à-vis other Jetboil products and competitive offerings.

§ Effectively work and communicate in a cross functional fashion to manage product development programs

§ Monitor product sales and functional performance through the lifecycle, proposing changes in functionality, pricing, packaging, and positioning as necessary.

§ Work with end-users, market data, product development, and production to identify, quantify, and prioritize new product ideas and initiatives for core outdoor and adjacent markets. Present actionable data to the product development team for approval and scheduling of selected initiatives.

§ Compile, analyze and evaluate end user feedback from a variety of sources including on-line reviews/ratings, surveys/intercepts and warranty returns.

§ Convert the results of end user feedback into established quality standards.

§ Work with the Manufacturing Process Engineer to ensure that the action elements of the Quality Management System are effectively implemented

§ Develop and manage the consumer testing and feedback program for new products during their development stage

§ Work with user groups and retail partners, buyers and end-users to refine concepts and prototypes. Methods may include interviews, surveys, user intercepts, and focus groups.

§ Produce & maintain instruction sheets required for products and coordinate translations.

§ Develop the marketing brief and implementation for packaging and promotional materials design, including website and instructional video.

§ Provide input to sales and marketing and PR in developing and implementing a plan for the effective launch of new products, including trade show events, press releases, dealer communications, etc.

 &nbs

Job Location: Manchester, NH
Country: United States
Position Type: Full Time
Employee May Telecommute: No
Job seekers must live within: No preference
Required to Relocate: Yes
Willing to Travel: Yes
Required Experience Required: 5-7 years

E-mail: selewis@johnsonoutdoors.com

Apply for this job    Back to search    Add to favorites

New Search:
 
© 2014 www.outdoorindustryjobs.com. All rights reserved.

Site Map   |   Home   |   JobSeeker Sign In   |   Employer Sign In   |   About Us   |   Contact Us   |   Help   |   Career Tools
Outdoor Industry Resources   |   Bicycle Industry Resources   |   Snow Sport Industry Resources   |   Action Sports Industry Resources
Hunting / Shooting Industry Resources   |   Fishing Resources   |   Fitness Resources   |   Privacy Policy