SNEWS Outdoor Industry Jobs, Fitness Industry Jobs and Careers
SNEWS Outdoor Jobs and Careerss #
The Outdoor Industry & Fitness Industry Job Marketplace
In Partnership With
#
Home Resources About Us Contact Site Map Newsletter   Help
                                 
#
 
Sign In
My Profile
My Account Info
My Favorite Jobs
My Resumes
Search Jobs Now!
Company Profiles

    Jobs Last Updated
Today
Past 7 days
Past 30 days
Anytime
    USA State or
Canadian Province
Arizona
British Columbia
California
Colorado
Connecticut
Florida
Georgia
Illinois
Louisiana
Massachusetts
Michigan
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New York
North Carolina
Ohio
Oregon
South Carolina
Tennessee
Texas
Utah
Virginia
Washington
    Country
Canada
China
    Job Categories
Accounting
Admin/Clerical
Computer - Information Technology
Computer - Programmer
Customer Service
Design - Accessories
Design - Apparel
Design - Engineer
Design - Graphic
Design - Product
Design - Web
Editorial-Video-Photo
Education - Outdoor
Events
Finance
Guide
Instructor
Management
Management - Executive
Management - Product
Management - Sales
Management - Team
Marketing
Merchandising
Operations
Outdoor Education
Production - Apparel
Public Relations
Purchasing
Retail - Management
Retail - Mechanic
Retail - Sales
Sales - Company Rep
Sales - Inside
Social Media
Tech Rep
Warehouse
    Jobs By Company
Adventure 16 Wholesale
Alpine Hut Inc.
Amer Sports
Anglers All
Austin Bouldering Project
Beeline Bikes
Bike Friday
BikeSource
Black Diamond Equipment Ltd.
BRG Sports
Bright Angel Bicycles
Cannondale
Chrome Industries
Clean Bottle
Columbia Sportswear
Element Multisport
Elevation Cycles
Field Scout
Free-Flite Bicycles
G.Loomis, Inc.
Granite Gear LLC.
Grassroots Outdoor Alliance
Hawley, LLC
Head Rush Technologies
Icebreaker
Jenson USA
KEEN
Kenetrek Boots
Kryptonite
Kuhl Clothing.
L.L.Bean, Inc
LaCrosse Footwear, Inc.
Marmot Mountain, LLC
Mystery Ranch Backpacks
Navionics
Nite Ize
One Source Apparel (New Hampshire, U.S.A.)
Outpac Designs, Inc.
Outward Bound Hong Kong
Pedal Chic Nashville
Pedal Revolution
Perpetual Motion NW
Pheasant Bonanza
Poler
Rechargeable Power Energy
Royal Robbins
Salt Lake Running Company
SmartEtailing
Superfeet Worldwide, Inc.
The Backpacker
The Cycle Depot
The Lumberyard Bike Park
The Orvis Company
The Spoke Shop
TomTom
Triple Aught Design
Velodome Shelters
Velosoul Cyclery
VF Outdoor
Wahoo Fitness
Whitetail Properties
WizWheelz Inc.
Yakima Products, Inc.
    Lines Available
 
Johnson+Outdoors+Gear%2C+Inc%2E
Job Title: Brand Manager
Industry Sector: Outdoor
Job Categories: Management - Product

 Contact Information
 
Company Name: Johnson Outdoors Gear, Inc.
  Address: 625 Conklin Road
Binghamton, NY 13903
United States
  Company Phone: 607-779-2200
Web Site: http://www.johnsonoutdoors.com

Job Description
Share |


The Position: Brand Manager

Jetboil, Inc., part of the Johnson Outdoors family of brands, is seeking a candidate with strong outdoor market understanding and technical capability for its Brand Manager position. Jetboil is the premier brand in portable cooking technologies enabling consumers to have hot food and drink on the go.  This is an exciting growth opportunity for a strategically focused and hands-on, detail-oriented candidate..

Role Scope and Responsibilities:

§ Direct and execute product line strategies for Jetboil products and be the internal voice of the customer.

§ Identify new product opportunities and shepherd them from concept to launch

§ Monitor market share, user feedback, and competitive offerings, provide input on pricing, and coordinate positioning and functional changes through the product’s life cycle.

§ Responsible for establishing quality standards based on consumer expectations.

§ Manage early consumer testing programs for new product during the development stage

§ Develop and execute marketing strategies including catalog, packaging, web, trade shows, advertising, sales collateral, merchandising materials, etc.



Essential Job Functions:

§ Create long range and near term product /launch business plans to drive sales and market share growth

§ Develop and implement a product positioning strategy vis-à-vis other Jetboil products and competitive offerings.

§ Effectively work and communicate in a cross functional fashion to manage product development programs

§ Monitor product sales and functional performance through the lifecycle, proposing changes in functionality, pricing, packaging, and positioning as necessary.

§ Work with end-users, market data, product development, and production to identify, quantify, and prioritize new product ideas and initiatives for core outdoor and adjacent markets. Present actionable data to the product development team for approval and scheduling of selected initiatives.

§ Compile, analyze and evaluate end user feedback from a variety of sources including on-line reviews/ratings, surveys/intercepts and warranty returns.

§ Convert the results of end user feedback into established quality standards.

§ Work with the Manufacturing Process Engineer to ensure that the action elements of the Quality Management System are effectively implemented

§ Develop and manage the consumer testing and feedback program for new products during their development stage

§ Work with user groups and retail partners, buyers and end-users to refine concepts and prototypes. Methods may include interviews, surveys, user intercepts, and focus groups.

§ Produce & maintain instruction sheets required for products and coordinate translations.

§ Develop the marketing brief and implementation for packaging and promotional materials design, including website and instructional video.

§ Provide input to sales and marketing and PR in developing and implementing a plan for the effective launch of new products, including trade show events, press releases, dealer communications, etc.

 &nbs

Job Location: Manchester, NH
Country: United States
Position Type: Full Time
Employee May Telecommute: No
Job seekers must live within: No preference
Required to Relocate: Yes
Willing to Travel: Yes
Required Experience Required: 5-7 years

E-mail: selewis@johnsonoutdoors.com

Apply for this job    Back to search    Add to favorites

New Search:
 
© 2014 www.outdoorindustryjobs.com. All rights reserved.

Site Map   |   Home   |   JobSeeker Sign In   |   Employer Sign In   |   About Us   |   Contact Us   |   Help   |   Career Tools
Outdoor Industry Resources   |   Bicycle Industry Resources   |   Snow Sport Industry Resources   |   Action Sports Industry Resources
Hunting / Shooting Industry Resources   |   Fishing Resources   |   Fitness Resources   |   Privacy Policy