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Lead the development and execution of fully integrated, consumer facing Outdoor Go To Market plans for the Salomon and Suunto brands for Amer Sports Winter and Outdoor (ASWO)
To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily:
· Adapts Global Brand marketing strategies for Salomon Outdoor and Suunto to create commercially viable and consumer relevant Go To Market plans for ASWO
· Ensures Salomon and Suunto brands are always presented to trade and consumers within brand equity guidelines
· Provide Global teams with timely and relevant regional market insights across the sport, consumer, distribution channels and competitive landscape
· Work with Suunto, Salomon Footwear and Apparel commercial teams in the creation and execution of seasonal commercial and consumer go to market plans
· Provide day to day management and mentoring to the Suunto Brand Associate and Outdoor Sports Marketing Manager on the execution of Go to market plans and budget
· Collaborate with all ASWO Brand managers and Brand Marketing functions to continually look for synergies and scale across the ASWO region
· Ensure alignment and buy in from Senior management on seasonal go to market plans and annual budgets
· Maintain an in-depth knowledge of current and emerging consumer trends within the Outdoor category, identifying opportunities to exploit future growth
· Work with external PR agency in the creation and execution of seasonal PR plans that place Salomon and Suunto products/athletes into relevant consumer and trade media channels
· Brief in-house and external creative services teams on the creation of industry leading sell in, sell thru and sell out collateral
· Act as the hub for all aspects of the marketing mix to ensure
Position Type: Full Time
Employee May Telecommute: No
Country: United States
Willing to Relocate:
Willing to Travel: Yes
Minimum Experience Required: 5-7 years
Job Application Web Site: https://home.eease.adp.com/recruit/?id=3305271
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