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Lead, manage and execute holistic digital marketing strategies for Amer Sports Americas (ASA) brands, primarily focused on Salomon, Atomic and Suunto
To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily:
· Adapt Global Digital Marketing strategies for the ASA brands to ensure compelling and consumer focused regional digital marketing strategies
· In close collaboration with the ASA Brand Managers, ensure the digital marketing strategy is seamlessly integrated and executed in category specific Go To Market Plans
· Working with Ecomm and Brand Managers, take ownership of the digital marketing annual calendars across all digital marketing touch points
· Ensure ASA brands are always presented to trade and consumers within brand equity guidelines
· Act as the conduit between Ecommerce, Brand and Commercial teams to ensure full understanding and alignment of digital marketing strategies and calendars
· Manage the social media strategy and outputs for each brand, utilizing third party resources for execution where necessary
· Have a full working knowledge and ability to manage social media dashboards for the execution and analysis of digital marketing programs
· Provide Global Digital marketing mangers with timely and relevant regional market feedback to ensure continual improvement of Global Digital Marketing strategy
· Create a comprehensive Digital marketing tool box
· Co-ordinate and manage digital media programs across ASA brands
· Work closely with ASA Ecommerce managers to ensure each brand is maximizing email acquisition, lifecycle and output and SEO opportunities
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Position Type: Full Time
Employee May Telecommute: No
Country: United States
Willing to Relocate:
Willing to Travel: Yes
Minimum Experience Required: 5-7 years
Job Application Web Site: http://www.amersports.com/careers/career_opportunities/region_careers
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