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Job Title: Director of Stores
Industry Sector: Action, Fitness, Other, Outdoor
Job Categories: Retail - Management

 Contact Information
Company Name: prAna
  Address: 3209 Lionshead Ave
Carlsbad, CA 92010
United States
  Company Phone: 760-542-7157
Web Site:

Job Description
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The Position: Director of Stores

Overview of prAna:

prAna is an ancient Sanskrit word for breath, life and vitality of the spirit. We are honored to borrow this word as our company name, as it lifts our aspirations and helps guide our actions towards a socially mindful and environmentally sustainable organization.


We started back in 1993 in Carlsbad, California and we continue to grow and resonate with like-minded people; climbers, surfers, athletes of all flavors, yogis, artists and free spirited folks around the world.


Our apparel and accessories are thoughtfully designed and built to last, for sport, life, travel and adventure. It is our hope that when people wear prAna, they can feel the intention and passion that is woven into everything we make and everything we do.
Our retail stores are:
  • Town halls for the 21st century, providing a unique gathering place for the community
  • Differentiated by special people who share prAna’s core values
  • Inspired by SEVA (service without expecting something in return)
  • Simple, soulful spaces
  • Service centers for our multi-channel customers

Position Overview
The Director of Stores leads and oversees prAna’s retail strategy and growth, the customer and brand experience, operational standards, employee performance, and is accountable for financial results for all retail stores.

Success indicators for this role include achieving or exceeding profitability goals for all retail stores; delivering incredible customer and brand experience to our consumers and the community; developing and retaining fully staffed teams of high performing retail employees embodying prAna values and brand; and establishing and ensuring prAna as an important and vibrant member of the local community.

The Director of Stores applies and balances both a strategic leadership orientation with hands-on, operational/tactical leadership to build the foundation and infrastructure for future growth.

Qualified candidates must have a proven track record in hands-on leadership of retail growth and success. In addition, candidates must possess traits that embody prAna as a brand, such as a disposition towards helping others (service-minded), an active lifestyle, mindfulness, and/or a love for the outdoors.

In addition:
Education and Experience Requirements
  • 7-10 years of retail experience with a minimum of 5 years managing multiple retail stores and managing remote employees
  • Proven experience in developing and executing long term retail strategy
  • Bachelor’s degree required in relevant field
  • Experience in specialty retail and outdoor, active apparel highly preferred
Key Competencies
  • Leadership skills in retail operations and staff development
  • Ability to analyze performance metrics, identify opportunities and translate analysis into action
  • Ability to promote accountability and manage the performance of remote employees with varying skill sets
  • Ability to build, motivate and retain high performing teams
  • Ability to read and interpret retail store financial statements; and ability to communicate results and develop strategies to meet financial goals
  • Results-driven, goal-oriented
  • Flexible in style and approach, as needed
  • Team-oriented
  • Excellent customer service skills
  • Conflict resolution skills
  • Interpersonal skills
  • Effective communicator verbally and in writing, with customers, employees and all levels of management
  • Initiative, proactive, self-directed
  • Effective time management, planning and prioritizing skills
  • Problem solving, critical thinking
  • Networking, build rapport with others


Travel and Schedule Requirements

  • Ability to travel 80% of the time to prAna retail locations
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