SNEWS Outdoor Industry Jobs, Fitness Industry Jobs and Careers
SNEWS Outdoor Jobs and Careerss #
The Outdoor Industry & Fitness Industry Job Marketplace
In Partnership With
#
Home Resources About Us Contact Site Map Newsletter   Help
                                 
#
 
Sign In
My Profile
My Account Info
My Favorite Jobs
My Resumes
Search Jobs Now!
Company Profiles

    Jobs Last Updated
Today
Past 7 days
Past 30 days
Anytime
    USA State or
Canadian Province
Alabama
Arizona
British Columbia
California
Colorado
Connecticut
Georgia
Illinois
Indiana
Kentucky
Michigan
Minnesota
Mississippi
Missouri
Montana
New Jersey
New Mexico
New York
North Carolina
Ohio
Oregon
Pennsylvania
South Carolina
Utah
Virginia
Washington
    Country
Canada
    Job Categories
Account Executive
Accounting
Admin/Clerical
Computer - Information Technology
Computer - Programmer
Customer Service
Design - Accessories
Design - Apparel
Design - Product
Design - Web
Design-Engineer
Events
Finance
Management
Management - Executive
Management - Sales
Management - Team
Marketing
Merchandising
Operations
Production - Apparel
Public Relations
Purchasing
Retail - Management
Retail - Mechanic
Retail - Sales
Sales - Company Rep
Sales - Inside
Social Media
Warehouse
    Jobs By Company
Arc'teryx
Arizona Outback Adventures
Atlanta Cycling.
Backcountry Edge, Inc.
Bike Florida Inc.
BRG Sports
Buff, Inc.
Cabela's
CCSD
Clarke
Confidential Company
Deckers Outdoor Corporation
Dick's Sporting Goods.
Dragon Alliance
Eastern Mountain Sports
ExOfficio
G3 Genuine Guide Gear
Gerber Legendary Blades
Gerk's Ski & Cycle
Jenson USA
KEEN
Kinetic
Liberty Mountain
Main Line Cycles
Moment Bicycles
Mystery Ranch Backpacks
Oskar Blues Brewery / REEB Cycles
Outdoor Adventure Sales
Patagonia, Inc.
Peleton Technology LLC
Performance, Inc.
Powder7.com
PRADCO Outdoor Brands
Quality Bicycle Products
Red Paddle Co North America
Ross Reels
Seirus Innovation
Sho-Air Cyclery
Sport Systems, Inc.
Sublime Public Relations
Title Nine
Travelon
Upper Limits Rock Gym & Pro Shop
Ute Mountaineer
VF Outdoor
VisOptical Inc.
Vortex Outdoors
Yucaipa Bike Center
    Lines Available
 
Kinsey%27s%2C+Inc%2E
Job Title: Marketing & Communications Manager
Industry Sector: Hunting/Shooting
Job Categories: Marketing

 Contact Information
 
Company Name: Kinsey's, Inc.
  Address: 1660 Steel Way Drive
Mount Joy, PA 17552
United States
  Web Site: http://www.kinseyarchery.com/

Job Description
Share |


The Position: Marketing & Communications Manager

Marketing & Communications Manager

Achieve organization business development objectives by preparing and implementing marketing and advertising plans, handling the communications of the company in both B2B and B2C sectors. Maintain public and employee awareness of the organization’s issues by planning and directing external and internal information programs.
 
  • Develop a comprehensive and aligned strategic marketing and advertising plan by establishing marketing & advertising objects, action plans, schedules, assignments and evaluation of programs. Marketing and advertising plans to include; print material, digital/web/email, radio, TV, billboards, trade shows and any other relevant media or venues needed to achieve company objectives.
  • Manage all marketing, advertising and communications production from concept through execution and distribution by coordinating and managing graphic design team results. Maintain staff job results by coaching, monitoring and evaluating staff. Work cross functionally with Sales and Product Development Teams.
  • Achieve financial objectives by preparing and managing an annual marketing and advertising budget.
  • Create new media assets by developing a digital strategy utilizing web sites, email, social media, blogs, video, webcasts, etc.
  • Implement advertising campaigns by negotiating media rates and authorizing contracts.
  • Evaluate, adjust and redirect marketing & advertising campaigns by studying and analyzing sales results, demographics, customer satisfaction surveys and other market research information.
  • Develop external and internal information programs by identifying and understanding key target audiences and information needs, determining specific media approaches.
  • Inform public and employee audiences by developing and disseminating information; including fact sheets, news releases, newsletters, photographs, videos, press releases, personal appearances, etc.
  • Develop relationships proactively and reactively media representatives by providing story angles and press releases and arranging interviews and tours at both the local and national levels.
  • Maintain knowledge of marketing trends, developments and best practices.
  • Prepare and present reports/metrics by collecting and analyzing marketing and communications achievements.
  • Contribute to team effort by accomplishing related results as needed.

 Required Qualifications

  • Bachelor’s degree in Marketing and Communications
  • Minimum 5 years experience in a marketing and communications management role
  • Extensive experience in all aspects of developing and maintaining marketing strategies, concepts and practices
  • Proven ability to oversee all marketing, advertising and communications staff and activities
  • Thorough understanding of marketing principles and tactics through multimedia including the Web
  • Strong project management & performance measurement skills
  • Ability to develop strong relationships with internal and external stakeholders
  • Exceptional written and verbal communication skills
  • Ability to compile and analyze performance data to support decision making for resource allocation and subsequent campaigns
  • Solid business acumen, management and problem solving skills
  • Strong computer skills especially MS Office ( Word, Excel, PowerPoint)
  • Effective time management, organization and leadership skills


Position Type: Full Time
Employee May Telecommute: No
Job seekers must live within:
Required to Relocate:
Willing to Travel:
Required Experience Required: 5-7 years


Apply for this job    Back to search    Add to favorites

New Search:
 
© 2014 www.outdoorindustryjobs.com. All rights reserved.

Site Map   |   Home   |   JobSeeker Sign In   |   Employer Sign In   |   About Us   |   Contact Us   |   Help   |   Career Tools
Outdoor Industry Resources   |   Bicycle Industry Resources   |   Snow Sport Industry Resources   |   Action Sports Industry Resources
Hunting / Shooting Industry Resources   |   Fishing Resources   |   Fitness Resources   |   Privacy Policy