Job Title: Marketing Director Industry Sector: All Job Categories: Marketing  Contact Information   Company Name: Eastern Mountain Sports   Address: One Vose Farm Road Peterborough, NH 03458 United States   Company Phone: 603-924-9571 Web Site: http://www.ems.com

Job Description

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The Position: Marketing Director

MARKETING DIRECTOR

 

We are Eastern Mountain Sports®, a passionate outdoor brand and outfitter. We outfit people with the gear and confidence they need to venture into the world, no matter how large or small the journey may be.

 

Responsibilities:

The Marketing Director reports to the Executive VP, Merchandising & Marketing and directs the strategies & execution of all EMS retail marketing materials. The Marketing Director will excel at understanding and creating relationships; understanding that building and maintaining relationships will be a critical element of the future success of Eastern Mountain Sports.

 

In addition:

·         Set strategy and goals with the EVP that support Company Vision and Strategy for:  Marketing, Brand Image, Customer Communication , and the creative elements used to present the EMS Identity.

·         Direct the Marketing Team in creating clear, honest and consistent communications with our customer

§         Produce quality communication materials.

§         Ensure consistency in the design, the message and style/tone.

§         Differentiate Eastern Mountain Sports and our EMS brand from the competition.

§         Clearly communicate all the information our customers need to make a purchase decision.

§         Support our position of superior value,

§         Support our position of environmental and outdoors community responsibility.

·         Collaborate with Merchant Teams, specifically the Merchant Director, to create initiatives that support the seasonal business plans.

·         Coordinate with field leadership on specific marketing challenges.

·         Create marketing partnerships with key vendors.

·         Set quality standards for EMS brand creative

·         Gather and evaluate information from customers, stores, competitors and vendors that provides insight into business/marketing opportunities.

·         Contribute to the creation and fulfillment of the EMS Strategic Marketing Plan.

·         Communicate with all departments of marketing initiatives.  Collaborate with other departments to identify and respond to new business needs.

 

What you need to be successful in this position:

·         Continuously demonstrate creativity in customer communications.

·         Demonstrate critical and creative thinking ability.  Demonstrate skill in information gathering, processing, analyzing and disseminating large and diverse amounts of information in meaningful ways.

·         Establish goals and motivate performance toward goal achievement.

·         Recognize and develop talent by encouraging risk-taking, innovation, resourcefulness and critical thinking

·         Hands on computer skills (both PC and MAC platforms); significant experience with inDesign, Adobe Suite, Illustrator, Microsoft Word, Microsoft Excel.

·         Experience managing teams.

·         Experience in a retail marketing environment.

·         Experience producing or directing the production of creative media.

·         Must be a MNTN Lifer (actively participate in at least 2-3 of the outdoor sports EMS caters to).

 

We aspire to be the best place to work in the outdoor industry. We are a community that believes the strength of each individual employee is what provides the company with a sustainable future and an authentic brand. We maintain a fun work environment without ever losing focus on tasks at hand. Here, our work facilitates our passion.

 

Position Type: Full Time
Country: United States
Willing to Relocate:
Willing to Travel: Yes
Minimum Experience Required: 5-7 years